Website offers complete and customizable resources for independent dealers


HASTINGS, Minn. (June 12, 2008) — Independent dealers now have access to everything they need to create compelling marketing campaigns for their business with Smead’s recently launched Reseller Central. Reseller Central ( includes all the tools and resources needed to create effective marketing campaigns for Smead products, including flyers, advertisements, product images and web banners. Dealers can quickly register with an email address.

"Smead has long provided comprehensive support for our independent dealers. Reseller Central is the latest resource for this important group," explains Tom Sullivan, Smead Vice President of Sales. "These dealers now have the freedom to customize marketing programs to reach their sales force and customers more effectively."

The advanced search function allows users to select sales tools by product, eight tool types (including flyers, email flyers, web banners, flash files, advertisements, vertical market resources, PowerPoint presentations and product images), or by six vertical markets (including legal, medical, financial, dental, government and education). Information can be readily tailored to individual dealers—allowing for customized marketing tools.

Other resources include current promotions and PowerPoint presentations on a variety of new and popular Smead products. A comprehensive product image library allows dealers to search for images by item number or by category. In addition, dealers can be notified when tools and resources are added to the site by registering for email alerts.

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About Smead: (
Smead is a worldwide leader in office filing products and records management systems. For more than 100 years, Smead has brought a spirit of innovation and integrity to keeping businesses and home offices organized. Headquartered in Hastings, Minnesota, Smead is a privately held, woman-owned business offering thousands of organizational products with more than 2,400 employees across North America and Europe.