SUPERTAB™ IS IT! STOP PLAYING HIDE AND SEEK WITH FILE FOLDERS
Smead’s SuperTab™ file folders with 90% larger label area help you find information in your office faster and easier
HASTINGS, Minn. (January 4, 2007) —Looking for important documents? There’s no longer a need to open your desk drawer and mutter to the sea of look-a-like file folders, “Come out. Come out. Where ever you are.” Smead’s new SuperTab™ file folders put an end to desk drawer hide and seek. With a taller and wider label area that is 90% larger than ordinary file folders, Smead SuperTab has room for more lines of information or larger text to make that document easier to find. Patent-pending, SuperTab is the only file folder available with an oversized tab. Plus, it still fits in standard file drawers and cabinets.
“SuperTab taps into consumers’ universal desire to be better organized,” said Jim Riesterer, Smead Vice President of Marketing. “One of the biggest drains for people is trying to find information. Our new Smead SuperTab folders scored very high in testing because it helps solve this fundamental issue. Now you can find your information faster which helps you feel on top of things.”
Smead’s SuperTab folder was developed after extensive consumer research showed fifty-five percent of consumers believe there are ways they can be better organized and doing so helps them be more productive at home and at work. Additionally, nearly half of file folder users believe there is not enough room to label existing tabs. “Enlarging the size of the file folder tab is a simple but powerful change to folder design that makes finding documents easier,” observed Riesterer.
Initially, SuperTab folders will be available at office supply stores throughout the United States and later through leading contract stationers and stationary wholesalers in the U.S. and in Canada. Folders are available in an assortment of colors as well as standard manila in both letter and legal sizes. In addition, a new SuperTab label is available. It is larger than any other file folder label on the market today and is ideal for consumers who like to print labels for their files. A free label template is available at www.smead.com.
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